Is Sellics Your All-in-One Solution for Growing Your Amazon Business?
It’s easy to get an Amazon business up and running. The real challenge lies in growing your business and rising above the competition. Nowadays, growth almost certainly requires using multiple tools to get the right metrics at the right time in order to make profitable business decisions.
There are tools that provide competitive intelligence on market research like Jungle Scout and Unicorn Smasher, or tools that help you manage your reviews like JumpSend. In order to successfully grow your Amazon business, you typically have to cycle through a combo of different analytics tools to get the data you need.
Sellics wants to break that cycle by providing Amazon sellers with all the tools they need in one place.
Sellics is essentially a one-stop shop for Amazon sellers that bundles three to five different analytics tools into one package. You can use it to optimize rankings, monitor competitors, manage reviews, track several performance metrics, and more.
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Sellics Review: What is It and How Does it Work?
Founded in 2014, Sellics is a commercial analytics company based in Germany. It started out as a simple keyword ranking tracker then added several features over the years to become an all-in-one software solution for Amazon sellers. The company boasts several big names as clients, including Bosch, KW-Commerce, Chal-Tec, Private Label Journey, and L’Oréal.
Sellics provides two separate software platforms: a Seller Edition for Amazon sellers and a Vendor Edition for Amazon vendors. The Seller Edition, which is what this post covers, is exclusively for Amazon sellers with Seller Central accounts.
Sellics Features
Signing into a Seller Edition account takes you to the product detector page. There’s a handy navigation bar at the top of the page that lets you switch between the product detector, niche analyzer, and spy tool.
The core features are hidden in a drop down menu, probably because using any of them requires you to sign into your Seller Central account, which might be a deal breaker for anyone without a SC account yet who just wants to quickly test out the software.
If you have privacy or data security concerns, the Marketplace Web Service (Amazon MWS) API access token provides Sellics with limited data from your Seller Central account. Your credentials are not shared, and as a member of Amazon’s Solution Provider Network, Sellics promises to never share your account information with third parties or Amazon. You can read the privacy policy here.
If you’re still wary about linking your Seller Central account, read below for a breakdown of all the features. It should give you a pretty good idea of what to expect.
Product Detector
The product detector gives you an in-depth look at different products selling on Amazon. It can help you discover the most profitable niches if you’re having trouble coming up with new product ideas.
Sellics claims to have the top 10,000 Amazon best sellers filtered by category in its product database. You can use filters like sales rank, number of reviews, estimated sales, and weight to quickly sort through thousands of products matching your desired criteria.
Niche Analyzer
By analyzing sales volume and competitiveness in your desired niche with the niche analyzer, you can easily tell how many sales are generated in a niche and how difficult it will be for you to achieve a top ranking with the most important keywords.
Spy Tool
The spy tool lets you monitor your competitor’s prices and discover their top sellers. You can also use it to track the actual sales volume of your target product, helping you reduce the risk of investing in poor selling products and getting stuck with unsold inventory.
You can determine the real sales volume for any product on Amazon and see at a glance how the highest and lowest prices develop as well as pick up price trends for your products. The spy tool also lets you set up a hijacker alert that notifies you when unscrupulous merchants attempt to “attach” to your products at cheaper prices and steal your revenue.
Cockpit
The cockpit contains widgets that show all kinds of useful data: sales and profits, performance, reviews, keyword rankings, PPC performance, and a list of all your products with sales, revenue share, and current sales rank. It’s great for getting a quick general overview of how your products are doing.
Keyword Rankings
The Sellics keyword ranking tool enables you to research new keywords, find keywords your competitors are ranking for, and find all possible keyword combinations. Sellics claims to have 180,000,000 Amazon keywords in its database.
The search volume indicator is handy for learning which keywords are most relevant for your products, and the keyword ranking tracker enables you to monitor how your rankings develop over time and visualize the effects of your optimization efforts.
Review Management
The review management tool can instantly notify you when you get a product review. It’s no secret that negative reviews can seriously hurt sales. By getting instant notifications, you can quickly react to negative feedback and mitigate the damage. Sellics lets you comment on negative reviews directly from the dashboard with just one click.
Inventory Management
Manually managing inventory can be a hassle, especially if you have a diverse product portfolio. The inventory management tool automatically calculates the perfect reorder date for your products based on your current stock level, sales velocity, and lead time.
Profit Dashboard
The profit dashboard seamlessly integrates with your Seller Central account to show your exact profit margins after all your costs—FBA fees, shipping fees, PPC costs, Amazon fees, promo value, cost of goods—are deducted in real time.
The dashboard is updated every five minutes and can be used to accurately track the profits for all your products throughout the day. You can manually input your costs to get more precise results and instantly see the profitability of each product, and discover which area is disproportionately losing you money.
PPC Manager
The PPC manager lets you track, analyze and optimize the performance of your Amazon ads. It shows your ad performance metrics sorted by revenue, cost, CPC, CTR, orders, impressions, etc., so you won’t have to depend on Seller Central reports to determine how well your campaigns are doing.
The PPC optimizer can identify keywords that aren’t converting and provide fresh suggestions based on the advertised cost of sale (ACoS) and impression potential of each keyword. The manager can be integrated with the Amazon Product Advertising API to automate your campaigns and create custom rule sets that automatically change your keyword bids based on the keyword’s performance.
Sellics Pricing
You can test all of the available features for free for 14 days (no CC required) before purchasing a plan. Sellics recommends testing its ranking optimization tool with two products. Start by researching as many relevant keywords as possible. If you’re not sure which keywords work best for your products, use the Keyword Rankings feature to check out the rankings of your most relevant keywords.
For example, if your product is an outdoor dog house, the most important keywords might be something like “dog house outdoor” or “dog house garden.” Sellics recommends using the PPC optimizer to see which keywords will convert. You should see your first ranking improvement by the end of the trial period. By then, Sellics will have collected enough data to produce meaningful reports on the keywords you track.
Once the free trial ends, you can choose a subscription plan. Sellics uses a variable pricing model that charges you based on the volume of products you sell. Sellics recently changed their pricing model as it previously used a credit system for keywords or products tracked, which ultimately proved very confusing and put people off the software as they couldn’t understand how it worked.
The new Sellics pricing model is an improvement, however, it can still be confusing as your subscription fee is now linked to your Amazon sales.
For example, if your sales volume is between $1,000 and $60,000, then Sellics will charge you $67 per month, with a $342 biannual option ($57 per month) and a $564 annual option ($47 per month).
Here’s a breakdown of Sellics pricing:
| Sales Volume Per Annum | Monthly Plan | Biannual Plan | Annual Plan |
|---|---|---|---|
| $0 | $57/month | NIL | NIL |
| $1K – $60K | $67/month | $57/month | $47/month |
| $60K – $240K | $97/month | $87/month | $77/month |
| $240K – $600K | $157/month | $137/month | $117/month |
| $600K – $1.2M | $217/month | $187/month | $157/month |
| $1.2M+ | $317/month | $287/month | $257/month |
Each plan, no matter the tier, will give you access to all core features, all Amazon markets with unlimited products and keywords, as well as access to the Sellics mobile app.
Customer Support
Sellics customer support can be reached via email or live chat (the chatbox is in the bottom-right corner of the main page). Depending on your timezone, you won’t have to wait more than half a day for answers to any queries you send on working days (9 a.m. to 6:30 p.m. CET). The support team is very responsive.
In Summary
The Good
- Sessions and conversion rates – the performance widget shows the sessions and conversion rate for all your products, which is a feature most tools don’t have.
- Good customer support – the support team can be reached via live chat or email. They respond to queries fairly quickly.
- Extensive knowledge base – Sellics has an online knowledge base that covers every feature with tips on how to best use the provided tools to grow your business.
- Supports 8 Amazon marketplaces – Sellics supports several Amazon marketplaces, including U.S., UK, Germany, France, Spain, Italy, Mexico, and Canada.
- Variable pricing – your subscription fee is determined by your annual business volume. This is an improvement from their old pricing model.
The Not So Good
- Even trial users must connect Seller Central account – you can’t test a majority of the features without connecting your Seller Central account.
- Adds third-party promos to your profits – Sellics adds the value of all types of promos, even ones that aren’t yours, to your profits because Amazon’s API considers any sale with a price reduction to be a promotion. This can artificially inflate your revenue numbers.
- Historical data is limited – Sellics can only pull two months worth of historical data on the profit dashboard because of limitations set by Amazon’s API.
- No user management tool – you currently can’t create multiple users with different rights, but Sellics plans to introduce a user management feature in the future.
- Limited to one Seller Central account per Sellics account – you can’t integrate multiple Seller Central accounts into one Sellics account, but Sellics will give you a 20% discount for each additional Sellics account you create.
- No downloadable reports – you can’t export or download reports from your Sellics account.
- Return on investment (ROI) – Sellics doesn’t calculate or show ROI.
- Confusing Pricing – The pricing model can be confusing at first. It can be positive or negative depending on your Amazon sales and the subscription fee you pay.
Our Verdict
Sellics is great because it bundles every analytics tool you’ll need to profitably sell on Amazon in one neat package. It provides you with all the data and performance metrics you need to grow your Amazon business, with options to dive deeper and gain further insight from key performance indicators.
However, it actually isn’t the only all-in-one solution on the market now, thanks to the launch of Helium 10. We’d actually recommend checking that out over Sellics as it arguably does a better job with a similar range of features, and with a better support network behind it. Read our full Helium 10 review.
If you want an analytics dashboard that provides you with the approximate profitability of your products coupled with handy features like a PPC manager and ranking tracker, Sellics is an option, and it also firmly wins in our comparison between Sellics and AMZ Tracker. But Helium 10 arguably beats both of them (comparison posts coming soon).
The main drawback with Sellics is that you must connect your Seller Central account to use most of the features it provides. If you’re only starting out and don’t have a Seller Central account, then Sellics is not the right software for you. In this instance, we would definitely recommend Helium 10 instead, and if you are still in the product research phase, potentially just Jungle Scout. It can make product research less of a chore and drastically improve your chances of finding a profitable niche.
