Many Amazon sellers create private label listings to avoid the stress of competing for the Buy Box, but private label sellers have another big problem to deal with—listing hijackers. Unscrupulous merchants who sell a counterfeit or similar version of a private label product. A listing hijacker can have a huge effect on your sales and […]
Anyone who has been in the self-publishing business long enough knows the pain of performing niche research. It’s the most time consuming part of creating a book, but it’s necessary if you want to write a bestseller. You have to ensure that there is enough demand for your idea to justify the investment of time […]
Using landing pages to funnel external traffic to Amazon listings has become an essential part of every Amazon marketing strategy. A lot of different landing page generators have popped up in recent years to help you quickly create and deploy landing pages. In this article, we’re going to take an in-depth look at two such […]
Sending external traffic to your Amazon listings should result in more sales, right? That sounds like the logical outcome, but it couldn’t be further from the truth. Research has shown that sending external traffic directly to an Amazon listing won’t result in more sales because unless you’re an established brand or are marketing to previous […]
There’s no underestimating the importance of reviews for Amazon sellers. They can make or break a product so it’s a sound part of your business strategy to try and get as many positive reviews as you can right from the start because they will directly impact your sales velocity and ranking. There’s a lot of […]
Now that the painstaking task of finding suppliers is finally over, you should be ready for the next phase of your journey: requesting product samples. Requesting for product samples is essential before placing your first official order for at least 3 good reasons. Let’s cover those first. Why Order Samples? 1. You Can Test the […]
Selling on Amazon has become extremely competitive and simply having a presence on the platform won’t cut it anymore. You need more than great merchandise or competitive prices to stand out. In fact, most shoppers won’t even see your product unless it appears in the “Buy Box.” The Buy Box is that small box with […]
As we’ve discussed on this website, driving external traffic to your Amazon listings is essential for growing your sales, but this advice comes with a key caveat: Don’t send the external traffic straight to Amazon. That would be a mistake as it won’t convert very well and will only result in wasted ad spend and […]
One thing that can be surprisingly daunting to new sellers, especially on Amazon, is the SKU system. A SKU, short for Stock Keeping Unit, is the unique code given to a product that allows organizations the ability to more easily identify each individual product among the thousands of products they have in their range. These […]
Every brand, no matter how small, should be reaching their customers everywhere, not just on Amazon. A good traffic strategy can boost your sales, improve your ranking, and enable you to build a lasting brand. Having a variety of traffic sources also lets you diversify your sales channels and take back some of the enormous […]
