AMZ Tracker vs Sellics: Which is Right for Your Amazon Business?
Much of managing and growing your Amazon business is about picking the right tools to help you track your products and find out which keywords are helping you convert. Luckily, there is no shortage of tools for Amazon sellers that promise to help you grow your Amazon business and turn a profit.
But with so many options to choose from, finding out which one is the right fit for your business can become a real challenge, particularly because pretty much every tool on the market requires at least two weeks of regular usage and perhaps a pricey subscription before you can get any meaningful data.
With that in mind, here is a comparison review of two such tools: AMZ Tracker and Sellics. Both offer keyword and product tracking, negative review alerts, niche analyzers, competitor spy tools, and more. But which one is best for your Amazon business?
Table of Contents
- What is AMZ Tracker?
- What is Sellics?
- Customer Service
- Pros and Cons of AMZ Tracker
- Pros and Cons of Sellics
- Our Verdict
What is AMZ Tracker?
AMZ Tracker is a suite of tools designed to help Amazon sellers scale their profits and grow their search rankings. It was a trailblazer in the Amazon software market that introduced many features that are now commonplace.
For a long time, AMZ Tracker was the tool every Amazon FBA seller basically had to use to become successful. All that changed on October 3, 2016, however, when Amazon changed their Terms of Service and significantly raised the bar for ranking a product.
Incentivized reviews were banned on that day and the Amazon “Review Club”, a core offering by AMZ Tracker at the time, went belly up overnight. For the uninitiated, the Review Club was a place where a multitude of sellers from around the world would sell products at a discount directly in exchange for quality reviews. Read our full AMZ Tracker review for the lowdown.
It’s been a few years since then and while AMZ Tracker is still operational, it’s no longer considered the must-have tool for FBA sellers it once was. The marketplace has changed and there’s a lot more alternatives now. This article will take a look at how AMZ Tracker stacks up to one such competitor: Sellics.
What is Sellics?
Sellics is an analytics company based in Germany that started as a simple keyword ranking tracker in 2014 and added several features over the years to become a one-stop shop for Amazon sellers that bundles three to five different analytics tools into one neat package.
The company boasts several big brands as clients, including L’Oréal, Bosch, BIC, LEGO, Staedtler, Brita, and SodaStream.
Sellics offers two separate platforms: a Seller Edition for Amazon sellers and a Vendor Edition for Amazon vendors. We’ve covered the Seller Edition extensively in our Sellics review, which is exclusively available to Amazon Sellers with Seller Central accounts, and that is what we will be comparing to AMZ Tracker.
So, let’s get to the comparison:
AMZ Tracker Features
Keyword Rank Tracker
AMZ Tracker was the first software in the Amazon seller space to let you track your Best Seller Ranking along with your rankings on Amazon for various keywords. This tool lets you see how your products rank for different keywords as well as gives you insights on whether any changes or tweaks you make are actually improving your ranking. You can also use this tool to spy on your competitor’s rankings and see what they’re doing to improve their rankings.
Listing Optimization Tool
An optimized listing is essential if you want to reach the first page of Amazon search results, especially in a competitive category. This tool can help you increase your conversion rate and steadily grow your ranking overtime.
When you enter a product into the tool, you can check for targeted keywords and see if the listing is optimized for those keywords. The tool checks whether the targeted keyword is in the title, description and bullet points and provides an evaluation on a range of other variables that contribute to a successful product listing. You can also use it to check your competitor’s listings for potential flaws.
The Super URL feature was game changing back in the day. The idea behind Super URLs is to manipulate Amazon’s algorithm to improve your product’s ranking in the Amazon search results. The tool creates custom URLs for your product listings that you can send direct traffic to, but appears to Amazon as if a user has searched using a keyword on their site to arrive at your listing.
If you understand how Amazon SEO works you will appreciate just how powerful this is or at least was. If a customer makes a purchase of your product after searching with a specific keyword on the Amazon site, then a lot of weight is given to that action and you will typically see an increase in your product’s ranking for that particular keyword.
Provided the direct traffic you sent through a Super URL resulted in sales, it could give you enormous control over which keywords you could specifically target.
This was a hugely valuable tool when AMZ Tracker was originally launched, but it is now highly risky and arguably no longer as effective anyway. While it is not addressed specifically in Amazon’s ToS on prohibited activities, it would fall under their “Any attempt to manipulate the Search and Browse experience is prohibited” statement.
Use at your own risk.
Track Competitor Sales
AMZ Tracker can give you an accurate estimate of the daily and monthly sales figures of a competitor’s product. The tool checks inventory levels for a product each day and then determines the amount of stock sold and the remaining inventory. It’s incredibly useful for getting an idea of how many units a competitor is actually selling instead of relying on broad estimates.
The only drawback is that you have to wait a few days for the tool to gather the necessary data before you can get any useful reports on your competitor’s sales. This feature is also no longer unique to AMZ Tracker and can be found in almost every Amazon analytics software.
Product Promotion (Vipon)
A membership with AMZ Tracker gives you access to the Vipon deals community which is essentially the successor to the previously mentioned “Review Club”, though naturally quite different in order to abide by Amazon’s rules. Vipon is similar to the Jump Send marketplace offered by Jungle Scout where you can simply offer coupons to an audience of buyers looking for deals; you just can’t explicitly ask for or encourage positive reviews. Putting your product up on Vipon was once a good way to get a flood of new buyers and boost your sales velocity, but it’s no longer as effective as it was a few years ago — at least for the U.S. and UK markets.
Product Research (Unicorn Smasher)
AMZ Tracker has a product research companion known as Unicorn Smasher; a Chrome extension that can help you identify profitable markets with little competition. It’s a pretty useful tool. You can read our review about that and how it compares to Jungle Scout here.
Negative Review Notifications
This is an incredibly useful — if somewhat standard now — feature in Amazon analytics software. It sends you an alert when you receive a rating that is less than 5 stars to give you the chance to quickly resolve any issues a customer might have.
Email Notification Tool
Another standard feature in analytics software. This tool gives you a comprehensive report on your store every week. The report has no AMZ Tracker branding on it, which makes it perfect for users handling a client’s listings. AMZ Tracker encourages users to add their company brand on these weekly reports.
Listing Hijack Alerts
Having your listing hijacked is when someone has bought your product at a discount and is attempting to resell it on your listing, or they may be selling fake versions of your product on your listing. They are basically trying to take over the Buy Box.
When you lose the Buy Box, you lose sales as customers adding your product to their cart will also see products from the malicious seller. Getting alerts is a very useful because the faster you can respond to a hijacked listing and get back the Buy Box, the less revenue you lose.
This tool is a godsend if you’re having trouble coming up with new product ideas. It gives you an in-depth look at different products selling on Amazon and can help you discover the most profitable niches.
Sellics claims to have the top 10,000 Amazon best sellers filtered by category in their product database. I haven’t personally checked all of them, but there are a LOT of products listed on the detector page. The page lets you filter products by sales rank, estimated sales, weight, and number of reviews.
As the name suggests, the Niche Analyzer lets you analyze the sales volume and competitiveness of your desired niche. It can give you a quick tally of how much sales are generated in a particular niche and how hard it will be for you to achieve top ranking with the most important keywords.
The Spy Tool lets you monitor your competitor’s prices and discover their top sellers. You can also use it to track the sales volume of a product to avoid investing in something that will sell poorly. The tool also features listing hijacker alerts that notify you when malicious sellers attempt to “attach” to your products and steal potential revenue.
The cockpit gives you a bird’s-eye view of how your business is doing. It contains widgets that show performance, sales and profits, reviews, PPC performance, keyword rankings, and a full list of all your products with sales, revenue share and current sales rank.
The keyword rankings tool is great for researching new keywords and finding all possible keyword combinations. It has a search volume indicator that shows you which keywords are most relevant for your products, and you can use it to see how your rankings develop over time. You can also use it to discover the keywords your competitors are ranking for. Sellics claims to have 180,000,000 Amazon keywords in its database.
Get notifications the instant you get a new product review. This feature is great for staying on top of negative feedback that could potentially hurt your sales. Sellics lets you comment on negative reviews right from the dashboard with just one click.
Managing your inventory can be a pain if you have a diverse product portfolio. This tool automatically calculates an ideal reorder date for your products based on your stock level, sales velocity and lead time.
The profit dashboard integrates with your Seller Central account to show you your profit margins after all costs — shipping fees, FBA fees, Amazon fees, PPC costs, promo value, cost of products, etc. — are deducted. The dashboard is updated every five minutes. To get more precise information, you can manually input your costs to see the profitability of each product and discover where you are losing money.
What’s an Amazon business without ads? The PPC manager lets you track, analyze and optimize the performance of your ads. It provides you with ad performance metrics sorted by revenue, cost, CPC, CTR, impressions, etc., so you won’t have to rely on your Seller Central reports to determine if your campaigns are doing well.
The PPC manager has an optimizer that can help you identify keywords that aren’t converting and provide new suggestions based on the ACoS and impression potential of each keyword. You can integrate it with the Amazon Product Advertising API to automate your ad campaigns and create custom rule sets that automatically change your keyword bids based on a keyword’s performance.
AMZ Tracker vs Sellics Feature Comparison
Here’s a side-by-side comparison of features:
|Sales Rank Tracking||Yes||Yes|
|Product Promotion Marketplace||Yes||No|
|Super URL Generator||Yes||No|
|Free Trial?||Yes (CC Required)||Yes (No CC Required)|
As you can see, both tools have similar features on paper, then a couple of unique features each.
It could be argued that what Sellics lacks against AMZ Tracker is less of an issue than the other way around. Sellics no longer has a Super URL feature like AMZ Tracker, but that’s precisely because it’s now considered a risky practice that could result in account penalties or suspension, so it’s typically not recommended to use them anyway.
And Sellics doesn’t have a product promotion marketplace like AMZ Tracker’s Vipon service, but Vipon is not a very good option compared to alternatives on the market today. We would strongly recommend using Jump Send over Vipon for getting initial sales and reviews, so whilst that will require another tool and subscription, it’s simply leaps and bounds better than Vipon so it’s not comparing apples to apples.
AMZ Tracker has four different subscription plans: Basic, Professional, God Mode and Legend. Each plan gives you a fixed number of tracked keywords, tracked products and promo vouchers. Here’s a breakdown of each plan:
- Basic – $50/month
- 50 tracked products
- 110 tracked keywords
- 100 voucher sends
- Professional – $100/month
- 100 tracked products
- 500 tracked keywords
- 300 voucher sends
- God Mode – $300/month
- 200 tracked products
- 1,500 tracked keywords
- 1,200 voucher sends
- Legend – $400/month
- 400 tracked products
- 3,000 tracked keywords
- 3,000 voucher sends
Sellics used to have a complicated subscription plan along with with credits for the different number of products and keywords you could track, but fortunately it abandoned that model and now charges users based on sales volume with unlimited access to its features. For instance, if your monthly sales are between $1,000 and $60,000, then you have to pay $67 a month, with a $342 biannual option ($57/month) and a $564 annual option ($47/month). Here’s a breakdown of the pricing:
- $0 – $999 – $57 per month with no biannual or annual option.
- $1,000 – $60K – $67 per month with a $342 biannual option ($57/month) and a $564 annual option ($47/month).
- $60K – $240K – $97 per month with a $522 biannual option ($87/month) and a $924 annual option ($77/month).
- $240K – $600K – $157 per month with a $822 biannual option ($137/month) and a $1,404 annual option ($117/month).
- $600K – $1.2M – $217 per month with a $1,122 biannual option ($187/month) and a $1,888 annual option ($157/month).
- $1.2M+ – $317 per month with a $1,722 biannual option ($287/month) and a $3,084 annual option ($257/month).
AMZ Tracker vs Sellics Comparison on Pricing
AMZ Tracker charges users based on the number of products and keywords they expect to track in a month, while Sellics charges based on monthly sales volume.
It could be argued that AMZ Tracker is the more affordable option for beginners because its basic plan is $7 cheaper than Sellics’ entry-level tier, but AMZ Tracker has limits on the number of times you can use its product tracker, keyword tracker and voucher sends.
Sellics’ volume-based pricing model may be a little confusing, especially if you’re new to the game, but at least there are no limits to the number of times you can use its features. It’s also worth noting that Sellics most expensive tier is significantly cheaper than AMZ Tracker’s Legend plan.
AMZ Tracker may be useful for newbies that haven’t set up an Amazon Seller Central Account but want to track keyword rankings. However, for new sellers that haven’t launched a product yet we would simply recommend Jungle Scout over AMZ Tracker. You can read our full review of Jungle Scout here.
Bottom line, you’re better off using Sellics over AMZ Tracker if you’re an Amazon seller that has already launched a product. It’s a less expensive option with no limits, better features and is easier to use.
My personal experience with their customer service was terrible. They respond with unhelpful template answers and don’t bother to take the time to answer your questions.
Based on their job ads, it appears that AMZ Tracker employs low wage outsourced workers in China and Indian workers who have little experience with the software and selling on Amazon. AMZ Tracker job ads looking to hire support staff in India offer $300 to $500 per month to work 8 hours a day, 6 days a week. Here is an example of one such ad:
AMZ Tracker clearly has zero focus on quality customer service, which is not a great look for what is probably the most well-known Amazon analytics software company.
The Sellics customer support team can be reached via email or live chat (there’s a chatbox in the bottom-right corner of the main page), and depending on your timezone, you won’t wait more than half a day before your question is answered.
Sellics appears to have hired capable support staff who know their stuff. One of them is the author of most of the posts in the Sellics knowledge base.
Pros and Cons of AMZ Tracker
- Several features wrapped in one – AMZ Tracker has 11 different features in one software package.
- Reasonable pricing – pricing starts at $50 a month, which is reasonable. The various plans AMZ Tracker offers are priced competitively for the number of features they provide.
- Track your products in real-time – AMZ Tracker lets you track yours and your competitor’s products in real time.
- Deal with negative reviews immediately – negative review alerts via email is useful for quickly dealing with dissatisfied customers.
- Catch hijackers before it’s too late – the reviewer finder and listing hijack alerts are new features that are quite useful, particularly in competitive niches.
- Product promotion is still handy in some marketplaces – the product promotion tool Vipon is still useful in the German and European Amazon marketplaces.
- Old interface – AMZ Tracker hasn’t updated its interface in years and it can be hostile for new users. Some of the features are difficult to use and you may need to contact customer service for assistance or watch a few instructional videos to figure out what you need to do.
- Poor customer support – AMZ Tracker’s customer support is not great. They don’t really understand the software or selling on Amazon, and support staff have poor English communication skills.
- Hard to use with a diverse product portfolio – AMZ Tracker is almost unusable if you have a lot of products. You have to manually set up product promotions and each product requires manual approval.
- Super URLs are no longer useful – the Super URLs feature could negatively impact your Amazon account because it breaks Amazon’s ToS.
- Subscription can get pricey – the pricing model can get expensive if you want to track a lot of products and keywords in one month.
- Difficult to cancel – AMZ Tracker has made the cancellation process difficult. They have hidden the “cancel account” button in the settings and have a long process to cancel an account.
Pros and Cons of Sellics
- Extensive knowledge base – Sellics has an archive of articles on every feature with tips on how to best use the provided tools to grow your business.
- Sessions and conversion rates – the performance widget shows the sessions and conversion rate for all your products, which is something most analytics tools don’t do.
- Supports multiple Amazon marketplaces – Sellics supports eight different Amazon marketplaces: U.S., UK, Germany, France, Spain, Italy, Canada, and Mexico.
- Variable pricing – your subscription fee is determined by your monthly sales volume.
- You must connect your Seller Central account – you can’t use a majority of the features without connecting your Seller Central account. Even trial users must connect their Seller Central account.
- Third-party promos are added to your profits – Sellics adds the value of all types of promos, even ones that aren’t yours, to your profits because Amazon’s API considers any sale with a price reduction to be a promotion. This can artificially inflate your revenue numbers.
- Historical data is limited – Sellics can only pull up to two months worth of historical data on the profit dashboard. New users basically start with a clean slate.
- Limited to one Seller Central account per Sellics account – you can’t integrate multiple Seller Central accounts into one Sellics account.
- Can’t export to CSV – Sellics doesn’t let users export or download reports from their accounts.
- No user management tool – you can’t create multiple user profiles with different administrative rights.
- Pricing plans can be confusing – the pricing model can be confusing for new sellers. It can either be positive or negative depending on your Amazon sales and the amount you’ve budgeted for third-party tools.
AMZ Tracker was once essential software for Amazon sellers when it launched, but it’s slowly losing ground to competitors like Sellics and Helium 10 which offer tools that are more or less the same and are much more intuitive to use.
As a German company, Sellics runs with the efficiency Germans are famously known for. In comparison, AMZ Tracker appears clunky and outdated, like a cheap Chinese copy that’s not up to standard.
As long as you already have an Amazon seller account then Sellics, with its robust feature set and volume-based pricing model, is a much better choice over AMZ Tracker.
That said, arguably a better option over both of these tools is the new kid on the block, Helium 10 (click to read more).
If you don’t have an Amazon Seller Central Account yet or are still in product research phase then Jungle Scout would be the better option over AMZ Tracker.