Is LandingCube the Right Amazon Landing Page Builder for You?
As we’ve discussed on this website, driving external traffic to your Amazon listings is essential for growing your sales, but this advice comes with a key caveat:
Don’t send the external traffic straight to Amazon. That would be a mistake as it won’t convert very well and will only result in wasted ad spend and a lower conversion rate on your listing, which will affect your overall rankings on Amazon negatively.
There’s a simple solution to this problem and that is: landing pages.
Instead of sending traffic directly to your Amazon listing, you send it to a landing page. These landing pages can filter traffic from external sources down to only customers who are most likely to convert.
You can use these pages to ask potential prospects for their email address in exchange for a single-use promo code, which will result in four things:
- Increased sales as prospects that give out their emails for a discount are more likely to buy your product.
- Higher conversions for your listings because the traffic you funnel via your landing pages is of a higher quality.
- Better rankings on Amazon because most of the customers who visit your listings convert.
- You start to build an email list of quality prospects that are likely to become repeat customers.
The good news is that you don’t even have to pay a premium price to hire a web developer to build your custom landing pages. Instead, you can use Amazon landing page generators to build custom landing pages in minutes, at affordable rates.
One popular service providing this solution is LandingCube, so here we’ll take a closer look at how it stacks up. We’ll covers its features, pricing, the pros and cons and give our overall review of the tool.
Let’s take a look:
Table of Contents
So, What is it?
LandingCube is an Amazon landing page generator that can be used to build beautiful, responsive landing pages that are optimized for conversions. LandingCube’s landing pages are specifically designed to help Amazon FBA sellers promote their products and convert traffic from external sources like social media sites, blogs, and search engines into sales and long-term customers.
You can easily build something like this:
The service includes tools for conversion tracking and retargeting, generating single-use promos, capturing emails, and inventory protection features.
1. Landing Page Generation
This is LandingCube’s core feature. Before you start the process, you should decide on a compelling discount offer. LandingCube recommends setting up discount codes that are at least 50% off for the best effect, but never go over 75%. Steep discounts tend to make buyers suspicious. They might think you’re trying to push out defective/poor quality stock.
To launch a new campaign, you must enter a campaign name and then input the Amazon URL of your product. LandingCube will automatically pull all of your product information; all you need to do is enter the promo price and the start and end time for the promotion. LandingCube will then generate a landing page and provide you with options for modifying its layout. You can tweak the design, add a countdown timer, write a compelling call to action, and more.
If you want to host the landing page on your own website, LandingCube can provide you with an embed code after you finish making the landing page. They even have a WordPress plugin that can add campaigns directly to your WordPress site, available in the plugin repository.
2. Capture Emails
LandingCube can help you build an email list by offering customers coupon codes in exchange for their email. Once you’ve set up your landing page, you can modify your email settings and choose whether to require an email opt-in, a first or last name, and email verification. You also have the option to add an email provider (MailChimp, Aweber, ConvertKit, ActiveCampaign, Drip, and GetResponse etc.) or you can let the LandingCube software collect your customer emails for you.
3. Single-Use Promo Codes
LandingCube automates the process of sending out single-use promos. Before you can use this feature, you have to create the coupon codes inside your Seller Central account. You can then incorporate them into your landing page using the ‘Amazon Integration’ option on the LandingCube dashboard.
To protect your inventory, LandingCube can limit the number of coupons you send in a day, limit promos to only one promo per email address or IP address, and block emails from disposable email services like 10minutemail.com. You can choose to give out promo codes directly on the landing page as soon as a prospect enters their email, or you can have them verify their email first before redirecting them to the promo code.
Giving out promo codes is a great way to get sales, but just remember that reviews for purchases made with a discount higher than 50% won’t get the ‘Amazon Verified Purchase’ tag on Amazon. There is no official limit and you will find conflicting information about this on forums, but small discounts of up to 20% will probably be fine.
4. Conversion Tracking and Retargeting
LandingCube supports Google Analytics and Facebook Pixel tracking. You can enter your Google Analytics account ID and Facebook Pixel ID in the settings menu. Your landing page will then automatically track visits and conversions.
As you can see, LandingCube provides the core features that you want for a landing page strategy, and they work as intended.
LandingCube offers a 14 day free trial (CC required) to use all of its features. There are then three subscription tiers:
- FBA Beginner – for $15/month ($180/year), you get 2 active landing pages, unlimited traffic, and unlimited coupons.
- Large Business – for $30/month ($360/year), you get 10 active landing pages, unlimited traffic, unlimited coupons, and you can remove LandingCube’s branding from your pages.
- Full-time Seller – for $60/month ($720/year), you get unlimited landing pages, unlimited traffic, unlimited coupons, removal of LandingCube’s branding, and priority support.
The Pros and Cons
- Ease of use – Setting up landing pages using LandingCube is a pretty straightforward process. You can get set up in less than 10 minutes.
- Automatic Landing Page Content –Landing Cube automatically populates your landing page using content from your Amazon listing. This allows you to quickly create a landing page without having to upload images or type anything.
- No experience required to create a landing page – There is no coding, knowledge of websites or any technical experience required to create a landing page with a few clicks.
- Multiple app integrations – LandingCube supports integration with several email marketing providers (MailChimp, AWeber, Drip, etc.) and conversion tracking tools like Google Analytics and Facebook’s Pixel.
- Helps you build an email list – Email marketing consistently delivers some of the highest ROI out of any marketing channels and LandingCube helps you build an email list of quality customers you can market to in the future to bring in quick sales.
- Education and Great Content– LandingCube is constantly putting out courses and content to educate and train customers on how to drive paid traffic to landing pages. Even if you’ve never run a Facebook ad before, the free LandingCube academy will help you master paid ads in no time.
- Trustworthy Team – The team behind LandingCube are experts in selling and marketing products on Amazon themselves and have now put that expertise into this software to help other Amazon sellers.
- Great support – LandingCube offers quick customer support. In our experience, a support ticket typically receives a response in less than an hour depending on the time of the week.
- Recurring costs – Paying $180/year for just two landing pages might be steep for new sellers who are just getting started.
- Entry-level subscription tier includes LandingCube branding – Subscribers of the ‘FBA beginner’ tier can’t remove LandingCube’s logo from their landing pages unless they upgrade to more expensive tiers.
- Limited customization – While LandingCube has robust customization options, you can’t use it to create a 100% custom landing page. You’re limited to LandingCube’s existing templates.
- Steep-ish learning curve – The page builder interface might be intimidating to a seller with zero web development experience. Fortunately, there is extensive documentation to help new users get started.
The Bottom Line
External traffic is a great way to diversify your Amazon business while driving more sales, which then also improve your rankings in Amazon’s search engine. It’s a huge untapped opportunity most Amazon sellers miss out on.
However, there are two big problems with external traffic: First, setting up external traffic sources can be complicated and many Amazon sellers don’t have the ability to properly optimize the traffic they receive. Second, external traffic sent directly to a listing is known to convert poorly.
LandingCube’s solution offers easy-to-build landing pages that ask potential buyers for an email address in exchange for a promo code. It whittles your traffic down to prospects who want to buy your product right now, resulting in a much higher conversion rate and also helps you build an email list, which is an incredibly valuable asset.
LandingCube’s price might make new sellers pause, but it’s a worthwhile investment for any seller that wants to build a brand and properly optimize traffic from external sources. It’s also perhaps not quite as customizable as some would like but overall, we highly recommend this tool to sellers who want a quick and effective way to build landing pages for higher conversions and better returns for their ad spend on external traffic.